These are all the external forces that are out of nokias control but have a significant effect on how the. Nokia case study nokia assignment help strategic analysis. Pest analysis of nokia and motorola case study template. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. Pest analysis in strategic human resources planning hamid.
The political environment of a country affects all the individuals and business entities. Microsoft is a familiar name for most computer users. However, apart from its windows os and office software, its cloud services have also grown highly popular and the brands performance in 2017 has been appreciable. A pestel analysis is a framework or tool used by marketers to analyse and monitor the macroenvironmental external marketing environment factors that have an impact on an organisation. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. Most computers on the planet run on microsofts windows operating system.
The phases included in change management process are preparing for change. A pestel analysis is a framework used to analyse and monitor the external marketing environment factors that have an impact on an organisation. This detailed pestel analysis of india aims to address some of the political, economic, social, technological, environmental, and legal issues that shape india today. Mobile phones, multimedia, enterprise solutions, and networks. Pestel analysis provides great detail about operating challenges microsoft corporation will face in prevalent macro environment other than competitive forces. Nokia corporation pestel analysis is a strategic tool to analyze the macro environment of the organization. Click the pdf icon below to download the ebook from the online library.
This model, known as porters five forces model is a strategic management tool that helps determine the competitive landscape of an industry. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. Jun 12, 2017 nokia is one of the largest manufacturers of cell phones in the world. A swot analysis isnt a pestel analysis, although they often go hand in hand when trying to check an organizations current position. In this section the swot and pstel analysis will done to show nokia s competitive position against apple.
The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. Pestel acronym stands for political, economic, social, technological, environmental and legal factors impacting companies. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the hbr case study. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. Nov 26, 2011 pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Doc strategic management nokia strategy report taner bulut. The results of a pestel analysis would then be very useful in filling opportunities and threats in a swot analysis, which brings us to this. An investigation into nokia microsoft strategic alliance.
Nokia s transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. Pestel stand for political, economic, social, technology. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. Lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. While this is the case, there are factors, beyond nokias control, which affect its performance. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. In countries like india and china where partial regulations exist, government intervention does take place. The result of which is used to identify threats and weaknesses which is used in a swot analysis.
Pestel means political, economical, societal, technological, ecological and legal. India is the second largest country in the world by population. While this is the case, there are factors, beyond nokia s control, which affect its performance. Pest is a political, economic, social, technological analysis used to assess the market for a business or organizational unit. Nokia pestle analysis, swot analysis, five forces, marketing. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for microsoft corporation if it is situated in unstable political environment. This analysis can be used to evaluate the position of their business. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. We also have a number of samples, each written to a specific grade, to illustrate the work delivered by our academic services. This is not an example of the work produced by our essay writing service. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. The traditional economic model mentions the following factors for comparative advantage of the nations.
Pestle analysis for nokia corporation 1918 words bartleby. Nokia pestle analysis, swot analysis, five forces, marketing mix. Business and management submitted by supershrek words 1028 pages 5. Nokias strategies in terms of emergent and planned approaches as well. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. The rise and fall of nokia 10 steps case study analysis. To study political factors, it should be attend every political change that impact on the organization such as legislation, global changes forthcoming, lows relating to the industry, maternity rights, data protection, health. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. A pest analysis in some cases called step, pestle, steep studies important factors of these four aspects. Pestle analysis free ebook in pdf, kindle and epub format. The end result of a pestle analysis help in finding out the weakness and threats which are used in swot.
Pestel analysis briefly describe about external factor. Pestle analysis of nokia points out challenges in an altered mobile phone market. Opportunities to expand the range of products and their prices. Pestle analysis of nokia nokia android operating system free. It plays a very important role in global trade and politics. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. Pest analysis of nokia and motorola there is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers. The first political decision which have chances to affect nokia in the uk is the rate of tax. Strategic analysis of nokia corporation the writepass journal. Swot analysis of nokia nokia swot analysis and relaunch. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone. In this division the chief financial officer cfo of motorola rick simonson was appointed.
Nokia will need to radically alter its business model simply to survive. It will provide an overview that will elaborate discussion around the companys strategy and situation. Pestel has recently evolved from pest analysis once intensifying forces of globalization and continue reading. Jul 05, 2019 nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. In this paper i will discuss about the swot and pestel analysis of nokia. The deal possesses great opportunity if both utilize resources in a proper way.
This company has introduced such products, which were able to high speed. Samsung mobile is the mobile division of samsung electronics, a multinational electronics company headquartered in suwon, south korea. Nokia case study assignment help home nokia case study. When nokia was in the situation of full loss in 1992, the com. How the pestle analysis can be used in conjunction with other strategy tools how the six factors of a pestle analysis are classified how to carry out a pestle analysis. Samsung is a south korean chaebol a large conglomerate that is run, controlled, and owned by a family. The pestle analysis for nokia corporation is as follows.
Pestle analysis of nokia free download as word doc. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Pestel is a strategic analytical tool used to assess external factors affecting businesses. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. This work was produced by one of our expert writers, as a learning aid to help you with your studies. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. How the pestle analysis can be used in conjunction with other strategy tools. Pestel, a complementary tool to swot, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project initiatives. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Analysis of nokias decline from marketing perspective.
Pestle analysis preface the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. Begin slowly underline the details and sketch out the business case study description map. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. Mar 30, 2020 swot and pestel analysis of nokia in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. In conclusion, all four approaches discussed collectively promote nokias success. To understand these factors, this essay gives an indepth analysis of the companys pestel. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors.
It was found in finland over 140 years ago and is currently operating in 120 countries worldwide. The company has four main business functions or segments. In this section the swot and pstel analysis will done to show nokias competitive position against apple. Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. Pestel analysis of mobile phone manufacturer nokia. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. Nokia is one of the leading mobile phone manufacturers in the world today. October 8, 2018 october 12, 2017 by abhijeet pratap lg pestel analysis.
Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Step 2 reading the the rise and fall of nokia hbr case study. Oct 28, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. India is one of the most powerful countries in the world. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Pdf international management pestel analysis of mcdonald. The microsoftnokia deal is a winwin situation for both companies. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Although, still one of the market leaders in the mobile phones and smartphones industry, recent competition has decreased the market share of nokia. Porters five forces analysis of nokiaporter analysis. The important thing to note is that these are all just variations of the one analysis tool.
That is why, nokia can sell as much as they want, without restrictions. Pestel analysis of argentina by ankit sachdeva on prezi. The term pestel refers to the domains it considers. Political, economic, social, technological, environmental and legal. Ankit sachdeva anant gupta prachi aggarwal land this model helps understand the competitive advantage of a nation in global competition. As markets are deregulates both operators and manufacturers are free to act independently of government intervention. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Pestel indicate macro environment or external factors. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia.
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